Funding Criteria for Our Angel Fund

Thank you for your interest in the Just Fearless Angel Fund.  Please read our investment criteria before applying. We are accepting  applications from 100% female-founded companies. We will also consider  companies where at least one founder is female with at least 51% or more  in ownership on a case by case basis. Preference is given to HERstory Connection Members no matter the Tier Level.

 HERstory Connections Gold Tier Members get 2 FREE Applications for Funding 

(Yearly Membership is $88.88)


Why You Should Apply To The Just Fearless Angel Fund

 This is NOT a Shark Tank type fund! We are NOT  here to do "Mr. Wonderful" type deals. We are actually here to help  women grow their business. While we don't have set terms, it will be  easily negotiated with each selected company for mutual benefit. We are not Sharks, we are simply Wonder Women. Aside from our initial  investment, we want to see you succeed. Our company was built into an international company that has helped many companies  scale into new markets. So with that experience, we can serve in an  advisory capacity depending on your needs. Apply Now! Let's Do This Together! 

Our Criteria


We are particularly, but not exclusively, interested in making investments in companies within:

  • Fintech,
  • Insurtech,
  • Cannabis,
  • Cryptocurrency,
  • Beauty Products,
  • Products for Women and Children,
  • Alcohol/Liquor/Spirits,
  • AI industries,
  • and open to others with the following exceptions below. 

The following categories do NOT meet our investment criteria: 

  • coaching ventures (business coach and financial coach are on a case by case basis),
  • franchises, 
  • not-for-profit organizations,
  • podcasts,
  • productions (art, film, music, theater, tv, etc) 

In addition, we do NOT fund companies where our investments are subject to a broker/dealer fee.

There  is an application fee of $20 payable with application submission (exception are HERstory Connection Gold Tier Members).  However, there are NO other fees beyond this one time fee. Whereas many angel funds charge "presentation fees" and other fees in the hundreds and in the thousands , we charge nothing for the pitch presentations.

Just Fearless Angel Fund looks for the following:

  •  A capable and diverse management team with Female Founder(s) & Female C-Level Executives
  • A scalable For Profit business model as a valid & existing company
  • An addressable market of at least $200 million
  • Limited capital expenditure requirements
  • Opportunities that can be accelerated with support from our investors

Typically, but not exclusively, companies in which we invest also meet these criteria:

  •  Product is at the minimum in beta stage of development or already on the market
  • Company has some proof of concept revenue or already producing revenue
  • A reasonable exit strategy within 3-5 years
  • Typical valuation at first funding below $20 million
  • Typically seeking first-round of funding of $25,000-$100,000
  • For Consumer Product companies, Gross Margins Over 30%
  • For Technology Companies, Protectable Intellectual property

 HERstory Connections Gold Tier Members get 2 FREE Applications for Funding

We  have set a goal for Just Fearless for the number of women owned  businesses to fund in 2020, so our next round of applications begins in  order to facilitate reaching that goal. 

Click Here to submit your application.  

Process and Timing

In the application process,  you will be asked a series of questions about your business. Your  answers will be presented to our screening committee, so be sure they  are as accurate and as concise as possible in illustrating the long term  vision and how the company will grow. Be ready to complete the  application in one session. There is a one time $20 application fee due  once your completed application has been submitted (except Gold Tier HERstory Connection Members). The fee is  nonrefundable and cannot be waived. There are NO other fees beyond this one time fee! 

HERstory Connections Gold Tier Members get 2 FREE Applications for Funding  

From  application to funding, our investment process takes 8 weeks on  average (possibly faster depending on how fast the applicants responds). Steps in the process include two pitch presentations with the  first round done virtually. Those selected for the final round will have  the opportunity to pitch in person or virtually .

It  will be followed by approximately 3 weeks of due diligence. Due diligence includes close examination of the company, team, products or  services, and customers. During the due diligence process, we may review  and/or negotiate an existing term sheet. The final step is a legal and  accounting diligence necessary to document the investment. 

Please Note:


Applying  does NOT guarantee funding. We Review applications on a rolling basis  in batches. We reserve the right to pass on an application for any  reason and at our sole discretion. Due to the volume of applications  received, we will only be able to contact those who have been selected  to continue in the process. Thank you again for your application  submission.

Apply Now!

We have set a goal for Just Fearless for the number of women owned businesses to fund in 2020.

Click Here to submit your application. 

We will be screening applications on a rolling basis in batches until all slots are filled. So don't wait until the last minute. Do NOT procrastinate! 

Get your application in now!